COMPETITIVE AGGRESSIVENESS AND CORPORATE RESILIENCE OF FOOD AND BEVERAGES IN RIVERS STATE

By

Priscilla S. Nwachukwu¹ and B. Chima Onuoha²

1. Doctoral Student, Department of Management, University of Port Harcourt.
2. Professor of Management, Department of Management, University of Port Harcourt

 Abstract

This study inquired into the relationship between competitive aggressiveness and the corporate resilience of food and beverage firms in Rivers State. A cross-sectional survey was used, and a population of 200 managers and supervisors was covered. A sample size of 132 employees was drawn from the population, and a simple random sampling technique was used. Copies of the questionnaire were the research instrument for the collection of data, and the data was analysed using the Spearman Rank Order Correlation. The outcome revealed that ‘risk management and proactiveness, which were the dimensions of competitive aggressiveness, had a positive and significant link with the measures of corporate resilience (agility and robustness)’. The study concluded that ‘competitive aggressiveness is a vital tool in enhancing the resilience ability of food and beverage firms. It was recommended that the management of the food and beverage firms properly manage risk, as this will enhance their agility.

Keywords: Competitive Aggressiveness, Corporate Resilience, Agility, Robustness, Risk Management, Proactiveness