STRATEGIC ORIENTATION AND ORGANIZATIONAL AGILITY OF MANUFACTURING FIRMS IN RIVERS STATE

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STRATEGIC ORIENTATION AND ORGANIZATIONAL AGILITY OF MANUFACTURING FIRMS IN RIVERS STATE

STRATEGIC ORIENTATION AND ORGANIZATIONAL AGILITY OF MANUFACTURING FIRMS IN RIVERS STATE

Gospel Azubuike Obulor and B. Chima Onuoha

Abstract

This study explores the extent to which strategic orientation relates with organizational agility of manufacturing firms in Rivers state. The dimensions adopted were entrepreneurial orientation and market orientation while sensing ability and decision making ability were the measures adopted for organizational agility. Four  manufacturing firms in Rivers state were selected within Port Harcourt Metropolis namely; Adamac Group of Companies, Adex Group of Companies, Cinjex Group of Companies, West African Glass Industry Plc. Forty (40) employees were randomly selected from each of the firms. Spearman Rank order correlation was used to test the stated hypotheses. Our findings reveal a significant relationship between the two dimensions of strategic orientation and the measures of organizational agility.

Keywords:  Strategic, Orientation, Manufacturing, Agility, Ability.

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COMPETITIVE AGGRESSIVENESS AND CORPORATE RESILIENCE OF FOOD AND BEVERAGES IN RIVERS STATE

COMPETITIVE AGGRESSIVENESS AND CORPORATE RESILIENCE OF FOOD AND BEVERAGES IN RIVERS STATE

By

Priscilla S. Nwachukwu1 and B. Chima Onuoha2

  1. Doctoral Student, Department of Management, University of Port Harcourt.
  2. Professor of Management, Department of Management, University of Port Harcourt

 Abstract

This study inquired into the relationship between competitive aggressiveness and the corporate resilience of food and beverage firms in Rivers State. A cross-sectional survey was used, and a population of 200 managers and supervisors was covered. A sample size of 132 employees was drawn from the population, and a simple random sampling technique was used. Copies of the questionnaire were the research instrument for the collection of data, and the data was analysed using the Spearman Rank Order Correlation. The outcome revealed that ‘risk management and proactiveness, which were the dimensions of competitive aggressiveness, had a positive and significant link with the measures of corporate resilience (agility and robustness)’. The study concluded that ‘competitive aggressiveness is a vital tool in enhancing the resilience ability of food and beverage firms. It was recommended that the management of the food and beverage firms properly manage risk, as this will enhance their agility.

Keywords: Competitive Aggressiveness, Corporate Resilience, Agility, Robustness, Risk Management, Proactiveness

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