Category : IJAAR: Volume 9, Issue 6
STRATEGIC ORIENTATION AND ORGANIZATIONAL AGILITY OF MANUFACTURING FIRMS IN RIVERS STATE
This study explores the extent to which strategic orientation relates with organizational agility of manufacturing firms in Rivers state. The dimensions adopted were entrepreneurial orientation and market orientation while sensing ability and decision making ability were the measures adopted for organizational agility. Four manufacturing firms in Rivers state were selected within Port Harcourt Metropolis namely; Adamac Group of Companies, Adex Group of Companies, Cinjex Group of Companies, West African Glass Industry Plc. Forty (40) employees were randomly selected from each of the firms. Spearman Rank order correlation was used to test the stated hypotheses. Our findings reveal a significant relationship between the two dimensions of strategic orientation and the measures of organizational agility.
Keywords: Strategic, Orientation, Manufacturing, Agility, Ability.