THE ROLE OF THE MEDIA IN NIGERIA’S 2023 ELECTORAL PROCESS: AN ASSESSMENT

By

^1. Nalong Maina Urechukwu
Department of Mass Communication
Post Graduate Studies Gregory University Uturu

^2. Uwaoma Kalu Uche, PhD
Department of Mass Communication Gregory University Uturu
Email uwafine2002@yahoo.com
U uwaoma@gregoryuniversityuturu.edu.ng

^3. Okorafor, Prince Ikpo
Library Department
Gregory University Uturu

Abstract

This paper focuses generally on the role of the mass media in Nigerian electoral process as it pertains to overall development of Nigeria. The background is the recognition of the central role of the media in political and social affairs as a natural outcome of its unlimited communicative strength and outreach. The statement of problem is anchored on the wide spread negative image of the media in electioneering campaigns in Nigeria’s political history. The objective of this seminar is to readdress media practice in Nigeria to its fundamental ethical journalistic foundation as basis for positive contribution to national integration. It is also aimed at the examination of both external (official) and internal obstacles that hinder the realization of the goal. This paper uses the method of comparative phenomenological analysis to examine the performances of the media in Nigerian electoral process with regard to its fundamental roles to inform, educate, entertain and monitor in the electoral process.