Workplace Diversity Management and Organisational Performance

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Workplace Diversity Management and Organisational Performance

WORKPLACE DIVERSITY MANAGEMENT AND ORGANISATIONAL PERFORMANCE

Okilo Aduba

Principal Lecturer, School of Commerce and Management, Bayelsa State Polytechnic

Aleibiri, Bayelsa State, Nigeria.

Fredojonesaduba@gmail.com

Kakatei Juanita Perelayefa

Lecturer II, School of Commerce and Management, Bayelsa State Polytechnic Aleibiri, Bayelsa State, Nigeria.

Tubonimi Ann Okuboere

Lecturer I, School of Commerce and Management, Bayelsa State Polytechnic Aleibiri,

Bayelsa State, Nigeria.

Bariweni Timipre

Lecturer II, School of Commerce and Management, Bayelsa State Polytechnic Aleibiri, Bayelsa State, Nigeria.

                                                        ABSTRACT

Environmental volatility, technological innovations and globalisation are causing serious disruption to organisations. If organisations must continue to survive in this ever changing business environment and achieve corporate goals and objectives, they need to develop businesses and cooperation across national boundaries. Managing the growing trend of multi-ethnic diverse workforce is a key factor in attaining overall corporate success. Organisations that effectively and efficiently manage diversity will have a competitive advantage in the market place because they can create higher morale and better relationship in the workplace. Business organisations must therefore value, appreciate and accommodate the multicultural workforce of their employees including members of varying ethnic, racial, religious and gender backgrounds. Therefore, the main aim of this study is to identify the relationship between workplace diversity management and organisational performance. The study is a review of extant literature on the relationship between workplace diversity management and organisational performance. The result of the study shows that workplace diversity is strongly related to organisational performance. Therefore, workplace diversity is an important and inevitable factor in organisations due to the rapid economic growth and advancement, which requires that firms become more diversified, particularly in multiracial and multi-ethnic countries. The study recommends that business organisations should continue to adopt workplace diversity as a veritable tool for enhancing performance. Organisations should embrace workplace diversity to achieve market performance, innovative performance, and stakeholder performance.

Keywords: Workplace Diversity, Organisational Performance, Market Performance, Innovative Performance, Stakeholder Performance.

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Knowledge Acquisition and Market Performance (A Conceptual Review)

KNOWLEDGE ACQUISITION AND MARKET PERFORMANCE (A CONCEPTUAL REVIEW)

Okilo Fred Aduba

Principal lecturer, Department of Business Administration, School of Commerce and Management, Bayelsa State Polytechnic Aleibiri, Bayelsa State, Nigeria.

fredojonesaduba@gmail.com

Kakatei Juanita Perelayefa

Lecturer 11, School of Commerce and Management, Bayelsa State Polytechnic Aleibiri, Bayelsa State, Nigeria.

Abidde Kilegha Victoria

Lecturer 11, School of Commerce and Management, Bayelsa State Polytechnic Aleibiri, Bayelsa State, Nigeria.

Tubonimi Ann Okuboere

Lecturer 1, School of Commerce and Management, Bayelsa State Polytechnic Aleibiri, Bayelsa State, Nigeria.

ABSTRACT

Market performance is without doubt a serious concern to organisations. Every business organization seeks to improve market performance as a means to achieving competitive advantage in the market place. Market performance is also a key indicator that reflects business performance. What customers are seeking for today are organisations that are willing to adapt their products or services to fit their strategies. The rapid technological development and the attendant increase in competition have therefore compelled organisations to shift their approach and become more customer focused. Successful firms are becoming more market driven, adapting their products and services to fit their customer strategies. This market orientation is drawn on the base of knowledge that exists in the organization. Knowledge-based is therefore the fundamental that will increasingly define the capabilities of a successful marketing firm. This study is therefore a conceptual review that examines the relationship between knowledge acquisition and market performance. The study adopted the methodology of rigorous review of related literature. Based on the survey of literature, the result of the study indicates that knowledge acquisition practices are strategic for influencing high level market performance. Knowledge acquisition has a positive impact on market channels and develops a firm’s effectiveness and responsive capability. The study concludes that knowledge acquisition is a veritable strategic tool for achieving market performance. The study therefore recommends that firms should give serious attention to improving their knowledge acquisition methods so as to enhance market performance as to remain competitive in the market place.

Key words: Knowledge acquisition, market performance, new information, new knowledge, market leadership, market share, and market diffusion.

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Impact Factor

2018 : 3.466

2015 : 0.676

Current impact factor evaluation is in progress.

Call for papers

Research Articles written in English Language are invited from interested researchers in the academic community and other establishments for publication. Authors who wish to submit manuscripts should ensure that the manuscripts have not been submitted elsewhere neither is it under consideration in another journal. The articles should be the original work of the authors. High quality theoretical and empirical original research papers, case studies, review papers, literature reviews, book reviews, conceptual framework, analytical and simulation models, technical note from researchers, academicians, professional, practitioners and students from all over the world are welcomed.