SIGNIFICANCE OF INTEGRATION CAPABILITY ON COMPETITIVE ADVANTAGE: A SURVEY OF TELECOMMUNICATION FIRMS IN NIGERIA
Doctor of Philosophy (Ph.D), Department of Management, Faculty of Management Sciences, University of Port Harcourt, PMB 5323, Rivers State, Nigeria.
The study investigated the significance of integration capability on competitive advantage (price, differentiation and quality advantage). The four firms of Mobile Telecommunication, which are MTN, Airtel, 9mobile and Globacom were utilized as the population of study, using primary data collection, also Cronbach’s alpha correlation coefficient with aid of computer based statistical package for social sciences (SPSS) version 25 was applied. Consequently, the results revealed there is a significant relationship between integration capability and competitive advantage (price, differentiation and quality advantage). In conclusion, there is need for the top level managers of the firms of mobile telecommunication to integrate into other resources so as to be advantageous over their competitor. Therefore this study recommends that managers should encourage bringing the GSM firms resources into a whole and high standard quality and at lower cost should be encouraged.
Keywords: Integration Capability, Competitive Advantage, Price Advantage, Differentiation Advantage and Quality Advantage