Doctor of Philosophy (Ph.D), Department of Management, Faculty of Management Sciences, University of Port Harcourt, PMB 5323, Rivers State, Nigeria.
The study investigated the effect of adaptive capability on competitive advantage (price, differentiation and quality advantage) of firms in the Nigerian global system for mobile telecommunication with the population of four firms in the above telecommunication. These include MTN, Airtel, 9mobile and Globacom. This study obtained primary source of data collection with the use of Cronbach’s alpha correlation coefficient with aid of computer based statistical package for social sciences (SPSS) version 25. The results revealed that there is no significant relationship between adaptive capability and price advantage. Conclusively, the survival of any business depends largely on its ability to acclimatize to the internal and external environment. This study recommends the need to frequently monitor and cultivate new and different strategic business techniques.