Competitive Intelligence and Firm’s Performance of Food and Beverages Firms in Rivers State

By

Ruth Waale Ijeoma-Charles¹ and B. Chima Onuoha²

1. Doctoral Student, Department of Management, University of Port Harcourt.
2. Professor of Management, Department of Management, University of Port Harcourt

Abstract

This study examined the relationship between competitive intelligence and firm’s performance of food and beverage firm in Rivers state, Nigeria. The cross-sectional survey design was utilized and a total population of 198 employees from twenty (20) food and beverage firms in Rivers State was covered. A sample size of 132 managers and supervisors was drawn as the sample size of the study. Data were collected using copies of well-structured questionnaire and the simple random sampling technique was utilized in the study. The data was analyzed using the Spearman’s Rank Order Correlation. The result of the analysis revealed that the dimensions of competitive intelligence (market intelligence and technological intelligence) have a significant positive relationship with productivity and goal attainment. It was concluded that enhanced competitive intelligence in terms of market intelligence and technological intelligence, help improve the performance of food and beverage firms. Management of food and beverage firms needs to understand the importance of market intelligence and allocate enough resources or budget for operation of the intelligence unit for better productivity and performance.

Keywords: Competitive Intelligence, Firm’s Performance, Market Intelligence, Technological Intelligence, Productivity, Goal Attainment.