IJAAR-SSE/V1N2/N15/P12

THE EFFECT OF TELEVISION ADVERTISING ON THE SUCCESS OF A BUSINESS ORGANISATION

AWOFADEJU PETER OLAYINKA

Mass Communication Department,
Oduduwa University, Ipetumodu,
Osun State,
Nigeria.

 

TAIWO TOBILOBA FLORENCE

Social Mobilization and Strategy,
Ministry of Information,
Abeere, Osun state,
Nigeria.

 

AKINROSOYE ABIODUN IDOWU

Mass Communication Department
Osun State Polytechnic, Iree,
Nigeria.

 

PHILIP O. EWUOLA

Mass Communication Department
Osun State Polytechnic, Iree,
Nigeria.

 

ADEAGBO S. ADEREMI

Mass Communication Department
Osun State Polytechnic, Iree,
Nigeria.

 

ABSTRACT

This paper examines the effect of television advertising on the success of a business organisation. Survey research method was used for the study. Research findings showed that MTN adverts on television have great impact in promoting sales of MTN products and a great number of the residents in Nigeria metropolis strongly believe in MTN advert messages. Television advertising has indeed connected MTN to Nigerians, by helping to create the initial awareness of their services, thereby promoting the demand and purchase of the company’s product. Based on these findings, the study recommended that MTN-NG advertising unit should always conduct a research to help them reduce risk to a manageable proportion.

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