IJAAR-SSE/V1N1/015/P1

MARKETING STRATEGIES AND ENHANCED PERFORMANCE OF ENTREPRENEURIAL FIRMS

By

MUSIBAU A. AJAGBE
Center for Entrepreneurship Development Studies
Department of Business Management,
Covenant University, KM 10, Idi-Iroko Road,
Canaan Land, Ota,
Nigeria.
Email: akintunde.ajagbe@cu.edu.ng

OMOTAYO A. ADEGBUYI
Center for Entrepreneurship Development Studies
Department of Business Management,
Covenant University, KM 10, Idi-Iroko Road,
Canaan Land, Ota,
Nigeria.

RUTH EGBERIPOU
Center for Entrepreneurship Development Studies
Department of Business Management,
Covenant University, KM 10, Idi-Iroko Road,
Canaan Land, Ota,
Nigeria.

DAVID T. ISIAVWE
Internal Audit Department
Union Bank Nigeria Plc.
Marina-Lagos
Nigeria

OFILI A. ADIMABUA
Department of Business Administration
Lagos City Polytechnic
Ikeja-Lagos
Nigeria

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